Main / Guides / How to Write a Quote That Will Win You the Job

How to Write a Quote That Will Win You the Job

Jun 18, 2024
AuthorAndrew Gartner
How to Write a Quote That Will Win You the Job

Welcome fellow financial enthusiasts, strategists, and growth-oriented business leaders. You have certainly arrived at a pivotal article – How to Write a Quote That Will Win You the Job. This crucial tool can quite literally be the make-or-break deciding factor in acquiring new business ventures. Mastering this skill will likely result in consistent growth, higher profit margins, and an overall increase in business efficiency. Throughout this guideline, we shall delve into the ardent processes of quote creation, optimal presentation techniques, strategizing, competitive pricing, and much more that will ensure you stand out in the bidding process. So, let’s proceed to unlock your full potential.

Definition and Importance

Defining a job quote succinctly, it is a professionally crafted outline of the cost of your services or products offered to a potential client. This imperative business document contains detailed information such as the pricing of individual items, total costs, terms and conditions, and perhaps most importantly, it showcases your professional aptitude and competence. But why is job quoting of paramount importance to the strata of freelancers, accountants and business owners and managers alike? The scientific art of quote writing serves as your most persuasive tool for securing new clients and contracts; a well-structured quote not only significantly influences the decision of your potential client but also reflects your understanding of their requirements, thereby building trust. For small and medium-sized businesses, and freelancers, a winning quote represents their competitive edge in a thriving marketplace. For accountants of these entities, the proficient drafting of quotes also ensures the quote is financially sound, aligning potential revenue with budget considerations, crucially steering the profitability and financial health of the organization. Writing a quote that wins you the job is therefore, undeniably, an essential business skill.

Key Steps or Methods

Writing a compelling, persuasive quote can be the difference in securing an important job for your business. Here, I will guide you through the key steps required to ensure your quote wins you that all-important job.

  1. Understand the Client’s Needs: Before you even start writing a quote, you must understand the job scope and the client’s expectations. Discover what’s most important to them, whether it’s the timeline, the cost, or the quality. This understanding will enable you to customize your quote to their specific needs.
  2. Be Clear About Services: Detail exactly what you will deliver in easy-to-understand terms. Avoid jargon as it can cause misunderstanding or breed mistrust. It’s important to broadly categorize the services included, so clients can see the value you’re offering at a glance.
  3. Offer Competitive Pricing: Research market prices before you quote a figure. While underpricing can devalue your work, overpricing can lose you the job. Staying competitive, while still profitable, is key to winning the job. Break down your cost, clearly explaining how you reached the final figure. This way, clients can understand what they’re paying for.
  4. Have a Realistic Schedule: You must add a proposed timeline, detailing when different stages of the job will be completed. If possible, break your work into phases with individual deadlines. This not only helps the client get an idea of your plan but also gives them assurance about your pace of work and commitment.
  5. Include Terms and Conditions: Any potential miscommunications about the end product, payments, or timelines can be mitigated by having clear terms and conditions. Include information about what happens if a deadline is missed, if a payment is late, or if the client requires additional work beyond the agreed-upon scope.
  6. Keep it Professional: You are sending a legal document, thus professionalism is paramount. Ensure your quote is free from grammar and spelling errors, uses polite and formal language, and contains all necessary legal details.
  7. Follow-Up: Sending a quote and then sitting back is a common mistake. It’s pivotal to be proactive; follow up with the client to gauge their thoughts and answer any questions. Your attentiveness can be the difference between landing and losing the job.

Remember, a winning quote needs more than just an attractive price. It requires insight, understanding the client’s needs, providing detailed, transparent information, and demonstrating professionalism throughout. The success lies in the combined power of these elements, making this the ultimate guide to writing a quote that wins the job.

Common Challenges and Solutions

One common challenge when crafting a quote to win a job is balancing between a fair price and your profit margin. Finding the sweet spot where the client views your quote as reasonable and you make a good profit can be tricky. It’s essential to conduct a detailed market analysis to understand what your competitors are charging for similar services. Use this information to set competitive, yet profitable rates.

A second pitfall comes from underestimating the scope of the project during the quote process. If you don’t identify and account for each aspect involved, you risk underpricing your quote, or worse, finding yourself in a pinch once the work is underway. Always perform a thorough analysis of the project in question, identifying all its components, and remember to factor in unforeseen issues and delays to avoid damaging your profit margin. Consider charging on an hourly basis for complex projects for better control.

Next, we encounter the difficulty of presenting your quote professionally. Poor presentation can project an unprofessional image, even if your rates and work scope are well-calculated. Use professional invoicing software to format your quotes attractively and professionally. Software can also help keep track of your quotes and follow-ups.

Finally, it can be difficult to translate the value of your work into a tangible price for some clients. In these cases, ensure you clearly articulate what you are offering, the quality of your work, and why it’s priced the way it is. Remember, it is crucial you feel comfortable and confident with the prices you set.

In essence, these challenges can be mitigated with market research, detailed work scope analysis, professional presentation, and clear communication about the value of your work. It is essential to remember that while winning jobs is important, it should never come at the cost of undermining your business’ profitability.

Red Flags

As a seasoned professional, I’ve come across several red flags that need to be avoided when drafting a winning job quote. Keeping these in mind while compiling a quote will undoubtedly increase your chances of securing the business.

The first red flag is inaccurately estimating costs. Whether intentional or not, underestimating the project’s cost can paint you in a negative light and create trust issues with the client. The latter might suspect that you are trying to entice them with low initial costs only to bomb them with high bills later. Overestimating also has its pitfalls—it may scare off your clients and lead them to feel you’re overcharging. It is crucial to understand the project’s scope and estimate costs with precision.

Another red flag is unable to explain your costs. Clients aren’t just paying for your service; more importantly, they’re buying your expertise, experience, and time. Ensure you can justify every item on your quote and explain to your client how you arrived at the final figure. It helps build not just trust, but also establishes reasonable expectations around what you’re delivering.

Next, equating price and value might be a mistake. There’s a fine line between pricing based on the client’s perceived value and charging accurately for the work done. A premium price is acceptable only if you are offering a premium service. Clients are wary of service providers who unjustifiably charge exorbitant fees.

Lastly, albeit a more philosophical point: presenting a quote without confidence is a huge red flag. The value of your service should come through clearly and convincingly in your quote. If it feels like you’re not confident, it may sow seeds of doubts in the client’s mind, prompting them to question your abilities.

To sum up, quoting is more an art than a science. It requires patience, understanding, and expertise to sidestep these red flags, but once mastered, it can be the deciding factor that wins you more jobs.

Case Studies or Examples

As a financial consultant for small and medium-sized businesses, I’ve seen how creating a strategic quote can really make the difference in securing new clients and projects.

There’s the case of James, a freelance web developer who I worked with for several years. Initially, he found that he was losing out on projects despite his competitive prices. Together, we devised a more detailed and strategic approach to his quotes. He enhanced his value proposition by offering an hourly breakdown of his services as well as clear statements of project expectations, delivery timeline and pricing. He also framed all his services highlighting the potential ROI and cost savings for the clients. Implementing this approach increased his win rate significantly.

Another cautionary tale is that of Laura, an owner of a small graphic design firm. Laura used to provide quotes that simply listed her services and costs with minimal context. As a result, she lost clients who failed to appreciate her value. With my guidance, Laura started framing her quotes with a focus on the problem she would solve for her clients and how her services would contribute to their success. What she learned quickly was that context and value presentation is key when providing quotes.

I recall the instance of Tom, a mechanic and small business owner who always struggled with quote creation. He felt irreparable damage had been done because of vague and inconsistent quoting in the past. With proper direction, Tom was able to transform his quote process into an asset by focusing on transparency, itemizing costs and clearly stating the benefits of his services with potential long-term savings for the customers. This transparency and customer-centric approach changed Tom’s public image and he started winning more jobs.

These cases underline the power and importance of strategic quoting. It isn’t just about stating your price but rather showing your client the true value they will receive.


In concluding, crafting a compelling job quote is not simply a mundane task – it is a strategic imperative. Our engaging insights suggest that a winning quote should clearly outline the scope of work, cost of services, and project timeline. The quote must be concise, specific, yet complete with details necessary for the clients’ understanding and decision-making process. Remember, a quote is more than just a document – it acts as a sales tool and can be a reflection on your professionalism. I encourage you to apply these key recommendations into practice, to winning job awards. Regardless if you’re a freelancer, a small business owner, a manager, or an accountant, these principles are universally applicable. Let’s utilize our quotes not just to inform our prospects about our fees, but to demonstrate our business acumen, our strategic intent, and our professional prowess to deliver the desired outcomes.