Main / Guides / 50+ Pieces of Advice from Women Entrepreneurs

50+ Pieces of Advice from Women Entrepreneurs

Apr 13, 2024
AuthorAndrew Gartner
50+ Pieces of Advice from Women Entrepreneurs

Having navigated the complex terrain of finance and entrepreneurship, I’ve gathered golden nuggets of wisdom from successful women who tread this path before and alongside me. This compendium of 50+ pieces of advice aims to collate these invaluable insights. These serve as a roadmap intended to guide you through the challenges of balancing accounts, invoicing, payments, and managing the financial health of your enterprise. Through this guideline, we will unravel industry-specific strategies, time-proven tips, and innovative ideas for freelancers, small to medium-sized business owners and managers, and dedicated accountants to enhance your financial prowess and entrepreneurial journey.

Definition and Importance

Entrepreneurship, as exciting and liberating as it can be, presents its fair share of challenges. The journey to success is paved with lessons, insights, and wisdom. This is particularly true in the context of female entrepreneurs, who often have to navigate unique obstacles. Our guideline, ’50+ Pieces of Advice from Women Entrepreneurs’, is a compilation of wisdom from seasoned, successful female entrepreneurs. It enumerates strategies that have worked for them, their learnings and principles that could prove beneficial for business owners, managers of small and medium-sized companies, freelancers, and also accountants. These candid pieces of advice can serve as strategies and principles for financial management, business growth, client relationships, and much more. The insights from these entrepreneurs could greatly bolster your business acumen, setting your enterprise up for success. They deliver in-depth understanding, empowering you to make informed decisions, and avoid potential pitfalls. This guideline, thus, underscores the importance of shared knowledge and wisdom in fostering business growth, success, and financial resilience.

Key Steps or Methods

  1. Cultivate Confidence: To succeed in business, you must believe in yourself. You can cultivate confidence by gaining knowledge and skills in your field, taking risks, learning from failures and building on successes.
  2. Identify Your Unique Value Proposition: What sets your business apart from competitors? Identify your unique value proposition and use it to motivate your business strategy.
  3. Create a Solid Business Plan: A well-conceived business plan is a roadmap to success. It should include market analysis, competitive analysis, marketing and sales strategies, organizational structure, product descriptions, and financial forecasts.
  4. Seek out Mentorship: Most successful women entrepreneurs stand on the shoulders of giants. Seek out women who have walked the path you’re embarking upon. Their insights and guidance can be invaluable.
  5. Network Actively: Building a strong network of contacts is crucial for business development. Attend industry events, join online communities, and reach out to potential collaborators.
  6. Market Intelligently: In today’s digital age, having an effective online presence is critical. Use social media, content marketing, SEO, email marketing, and other tools to reach your target market.
  7. Foster Employee Engagement: A company is only as good as its people. Empower employees by offering clear communication, opportunities for growth, and a healthy work environment.
  8. Manage Finances Wisely: Understand your financial statements, manage cash flow effectively, mitigate risks, and consider hiring a financial advisor or accountant to assist you.
  9. Persist in the Face of Adversity: Never give up. Use setbacks as learning experiences and keep pressing on.
  10. Seek Balance: Running a business can be all-consuming. Strive to maintain work-life balance.
  11. Show Authenticity: Show up for your company as your true self. Authenticity can create trust and foster a loyal customer base.
  12. Understand Your Customer: Get to know your customer intimately. Understand their needs, wants and habits. Utilize surveys, feedback sessions, or focus groups.
  13. Continual Learning: Stay abreast of industry trends, technological advancements, and competitors.
  14. Delegate & Trust: Don’t try to do everything yourself. Hire competent team members and trust them to execute.
  15. Self-Care: Create routines and habits that help you relax, unwind, and rejuvenate.
  16. Seek Legal Advice: Protect your intellectual property, abide by relevant laws, and understand your contracts.
  17. Adopt a Result-Oriented Mindset: Establish measurable goals and regularly assess your progress.
  18. Creatively Solve Problems: Encourage innovation and problem-solving within your team.

Each of these steps can be powerful tools in achieving business success. Businesses don’t succeed overnight, so be patient and persistent.

Common Challenges and Solutions

Starting an entrepreneurial journey comes with inevitable bumps and roadblocks. This is especially true for women entrepreneurs. But remember, behind every hurdle there’s an opportunity to grow.

One common challenge is finding investment. Statistics show that venture capitalists tend to invest more in businesses founded by men because historically, they receive more backing. To overcome this, enhance your funding pitch with solid market research and balance sheets. Educate yourself about different financing options and never underestimate the power of business networking events – they open doors to potential investors.

Accessing networks is another dilemma. In many industries, the ‘old boys’ club’ culture prevails, making it difficult for women to create strategic connections. To tackle this, join professional networks such as women-specific entrepreneur networks where peers share experiences and give valuable advice. Seek mentorship, and when you succeed, open doors for others too.

Balancing responsibilities is another obstacle many women entrepreneurs face. We often juggle multiple roles like being an owner, manager, mother, wife, and more, which can be overwhelming. Successful time management is crucial. Prioritize your tasks, learn to delegate and utilize digital tools or virtual assistants to make your day more productive.

Finally, one of the most profound challenges is dealing with underconfidence. Many women in business struggle with imposter syndrome. Surround yourself with positive influences, believe in your ability, and know that it’s okay to make mistakes. Remember, every successful entrepreneur has faced setbacks and made errors – it’s part of the journey.

In summary, as a woman entrepreneur, you’re likely to face challenges like securing funding, networking, balancing responsibilities, and maintaining self-confidence. But remember, each challenge is an opportunity for growth. Take risks, stay resilient, ask for help when needed, and keep learning – success is not a destination, it’s a journey. Your entrepreneurial journey.

Red Flags

As I delve into the advice provided by seasoned women entrepreneurs, it’s imperative to be aware of a few red flags when drafting a document based on this corner. First, steer clear of biased opinions and personalized experiences that can’t be generalized across different business landscapes. Specifically, avoid anecdotes that only hold true in a very particular context or for a unique business model.

Ensure that all suggestions are directly relevant to the targeted readers, namely owners and managers of SMEs, freelancers, and company accountants. Consider the scale and specific challenges these entities face. For instance, advice that applies more appropriately to large corporations might not only be irrelevant but also misleading and potentially harmful for a smaller business.

Meticulously ascertain the authenticity of any quoted advice. Avoid incorporating information or advice that’s not backed by demonstrable success or credible sources. Symmetrically, any quote or advice that paints an inaccurate or excessively simplified picture of the entrepreneurial journey should be excluded. Entrepreneurship is complex and should be presented as such, with its highs and lows.

While emphasizing the role of women in the entrepreneurial world, be conscious not to marginalize men or other groups. Aim to inspire and empower, not to divide. These guidelines should ultimately promote inclusivity and balance in the entrepreneurial ecosystem.

Also, be cautious about any advice that suggests shortcuts or effortless routes to success. Such approaches usually lack sustainability and might trick entrepreneurs into adopting superficial strategies rather than building a solid foundation for their business.

Lastly, refrain from promoting an unrealistic work-life balance. A promising business doesn’t require sacrificing personal life or wellbeing. Entrepreneurs, freelancers, and accountants need time to unplug and rejuvenate to maintain their creativity and productivity over time. Any advice suggesting an unsustainable pace should be approached critically.

Drawing guidelines with these red flags in mind will create a well-rounded advice document, offering value and relevance to its readers while promoting responsible and sustainable business practices.

Case Studies or Examples

Consider the case of Jessica Alba, an actress turned entrepreneur, who started The Honest Company due to personal need. She acted on her desire for a trustworthy source of safe, eco-friendly, and affordable products for her kids and family. Undeterred by her lack of business expertise, she built a team of experienced executives and learned from them. Today, The Honest Company generates over $300 million annually. Her advice, “Take the risk and believe in yourself,” embodies her entrepreneurial journey.

On the other hand, Sheryl Sandberg, COO of Facebook, showcases the importance of embracing change. Her career began in politics, transitioned to Google, then to Facebook. Each shift required her to learn new skills and adapt. Her advice, “The most important career choice you’ll make is who you marry,” underlines the importance of supportive partnerships in business.

Another example is Whitney Wolfe Herd, the founder and CEO of Bumble. Initially a co-founder at Tinder, she faced gender discrimination and harassment, leading to her departure. She turned that negative experience into an opportunity, establishing Bumble, a female-centric dating app. Her story illustrates the necessity of resilience in the face of adversity, something reflected in her advice: “Don’t take no for an answer.”

In contrast, the entrepreneurial journey of Elizabeth Holmes, founder of Theranos, serves as a cautionary tale. Holmes dropped out of Stanford to pursue her start-up, promising a revolutionary blood-test technology. However, she failed to live up to her promises, and eventually, her company was exposed for fraudulent practices. Holmes was indicted on multiple counts of fraud. This unfortunate saga emphasizes the importance of honesty and ethical conduct in business, warning against cutting corners or misleading stakeholders for quick success.

These case studies emphasize the variety and diversity of strategies and principles used by successful women entrepreneurs, as well as the potential risks of poor ethics.


After gleaning advice from over fifty seasoned women entrepreneurs, one thing is abundantly clear: entrepreneurship is demanding, yet incredibly rewarding. Embodying common themes from this wisdom-packed guideline, factors such as cultivating resilience, embracing calculated risk and nurturing an unwavering commitment to the business vision, emerge as paramount to success. Equally important is the ability to value and foster relationships – be it with mentors, clients, or staff, as they form the backbone of any thriving venture. Furthermore, it’s essential to maintain a healthy work-life balance, and despite the arduous journey, never forget to enjoy the entrepreneurial ride. An intriguing fusion of experience, skills and perseverance cuts through as the recipe for entrepreneurial triumph. These nuggets of wisdom are not just lessons but beacons guiding the path to your outstanding business journey. I urge you to incorporate, compartmentalize and adapt these pearls of knowledge to enrich your entrepreneurial voyage.