Dogs of the Dow

Dogs of the Dow is a popular investment strategy that seeks to identify undervalued stocks by using a simple yet effective approach. Originating in the early 1990s, this strategy has gained significant recognition among investors, particularly those with an interest in long-term value investing.


The Dogs of the Dow strategy is essentially a contrarian investment approach that focuses on selecting dividend-paying stocks from the Dow Jones Industrial Average (DJIA). The DJIA is a widely followed stock market index comprising 30 large, well-established companies, representing various sectors of the U.S. economy.

The term Dogs of the Dow is derived from the idea of dogs being the unloved or neglected stocks within the DJIA. These stocks are believed to have fallen out of favor temporarily, resulting in lower prices relative to their dividend yields. According to the strategy, these temporary declines offer an opportunity for investors to purchase these stocks at a potentially attractive price point.


To implement the Dogs of the Dow strategy, investors select the ten stocks with the highest dividend yields from the DJIA at the beginning of each calendar year. Dividend yield is calculated by dividing the annual dividend payment by the stock’s current price. This selection process helps identify the companies that are currently offering higher dividend payments relative to their market value.

Once the ten stocks are identified, an investor allocates an equal dollar amount to each of these stocks, creating a balanced portfolio comprising the dogs. This equal weighting approach ensures that any stock’s performance has an equal impact on the overall portfolio, preventing the strategy from becoming overly concentrated in a single stock.

Rationale and Benefits:

The underlying rationale behind the Dogs of the Dow strategy lies in the assumption that stock prices eventually align with their fundamental value. By investing in the overlooked, high-yielding stocks, investors aim to capitalize on potential future price appreciation when these stocks attract renewed attention from the market.

Moreover, the strategy’s emphasis on dividend yield offers the additional benefit of potential income generation. As dividend payments are distributed periodically, investors can enjoy a steady stream of cash flow, regardless of short-term fluctuations in stock prices.

Potential Drawbacks:

Like any investment strategy, the Dogs of the Dow approach also carries certain risks and drawbacks. One potential drawback is the possibility that high dividend yields can be a result of a company facing financial difficulties or experiencing temporary setbacks. In such cases, the high dividend yield may not be indicative of the company’s long-term prospects, and the stock may underperform rather than recover.

Additionally, the Dogs of the Dow strategy does not account for the overall market conditions or individual company’s financial health. It solely relies on historical dividend yields and assumes that past performance will repeat itself. Therefore, diligent research and analysis are essential to ensure that the selected stocks align with an investor’s financial goals and risk tolerance.


The Dogs of the Dow investment strategy offers a straightforward yet potentially rewarding approach to equity investing. By focusing on high-dividend-yielding stocks from the Dow Jones Industrial Average, investors can identify potentially undervalued opportunities and aim to generate both capital appreciation and income. It is important, however, to remember that no investment strategy is foolproof, and diligent analysis is necessary to make informed investment decisions.

This glossary is made for freelancers and owners of small businesses. If you are looking for exact definitions you can find them in accounting textbooks.

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