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KBB Invoice Price

The KBB Invoice Price is a term commonly used in the automotive industry to refer to the price that a dealer pays to the manufacturer for a new vehicle. It is also known as the dealer invoice price or simply the invoice price. This price includes the cost of the vehicle itself along with any additional equipment or options that are installed by the manufacturer.


Understanding the KBB Invoice Price is essential for both car buyers and sellers. For buyers, knowing the invoice price of a vehicle can provide valuable information when negotiating with a dealer. By having this knowledge, buyers can determine a fair price to pay for a new car and avoid overpaying.

On the other hand, car sellers, such as dealerships or private sellers, can also benefit from knowing the invoice price. This allows them to accurately assess the value of a vehicle and set a competitive selling price. By using the KBB Invoice Price as a guide, sellers can ensure that they are selling their vehicles at a reasonable profit margin.


One of the main advantages of using the KBB Invoice Price is that it provides transparency in the car buying process. By knowing the actual cost of the vehicle to the dealer, buyers can negotiate a fair deal and avoid paying unnecessary fees or markups.

Another advantage is that the KBB Invoice Price helps buyers and sellers make informed decisions. Buyers can compare the invoice price with other pricing factors, such as incentives, rebates, and market conditions, to determine a reasonable offer. Sellers, on the other hand, can use the invoice price as a benchmark to set their asking price.

Additionally, the KBB Invoice Price can be a useful tool in calculating the depreciation of a vehicle over time. By knowing the initial cost of a vehicle, buyers and sellers can estimate its value after a certain period, helping them make financial decisions regarding leasing, financing, or selling the vehicle.


The KBB Invoice Price is widely used by car buyers, car dealerships, and financial institutions. Car buyers can access this information through online resources, such as the Kelley Blue Book website, which provides detailed pricing information for new cars, including the invoice price.

Car dealerships utilize the KBB Invoice Price when negotiating with potential buyers and setting their profit margins. This allows them to ensure a fair and competitive pricing structure while still maintaining profitability.

Financial institutions, such as banks and credit unions, may also use the KBB Invoice Price as a reference when determining the value of a vehicle for loan purposes. This helps establish a fair market value and protects both the lender and the borrower.


The KBB Invoice Price plays a crucial role in the automotive industry, providing transparency and guiding both buyers and sellers in making informed decisions. By understanding this pricing concept, car buyers can negotiate better deals, while sellers can set competitive prices. Financial institutions also benefit from the KBB Invoice Price as it helps determine the value of vehicles for loan purposes. Overall, the KBB Invoice Price contributes to a fair and efficient marketplace for car transactions.