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Gordon Model

The Gordon Model, also known as the Gordon Growth Model or the Dividend Discount Model (DDM), is a financial valuation method used to estimate the intrinsic value of a stock by assessing its future dividend payments. Named after Myron J. Gordon, an American economist, the Gordon Model calculates the present value of expected future dividends, assuming constant dividend growth rates. It provides investors with a framework to evaluate the attractiveness of a stock based on its expected dividends and yield.


The Gordon Model is rooted in the principle that the value of a financial asset lies in the future stream of expected cash flows it generates. In the case of stocks, these cash flows manifest as dividend payments. By discounting these future dividends back to their present value, the Gordon Model helps investors determine whether a stock is undervalued or overvalued relative to its current market price.

The formula for the Gordon Model is as follows:

P0 = D1 / (r – g)


P0 represents the intrinsic value of the stock,

D1 denotes the expected dividend payment in the next period,

r signifies the required rate of return, and

g represents the expected constant growth rate of dividends.

Assumptions underlying the Gordon Model include the perpetuity assumption, assuming that dividends will continue indefinitely, and the constant growth rate assumption, assuming a stable rate of dividend growth. However, it is important to note that these assumptions may not hold true for all stocks, especially when analyzing volatile industries or companies experiencing irregular dividend patterns.


The Gordon Model is widely used in the field of corporate finance for stock valuation purposes. Investors, analysts, and financial professionals rely on this method to estimate the fair value of a stock and make informed investment decisions based on the assessment.

Moreover, the Gordon Model can be especially relevant in dividend-focused investing strategies, where investors seek stocks that offer attractive dividend yields. By plugging in different growth rates and required rates of return into the model, investors can compare the intrinsic values of various stocks and identify potential investment opportunities.

However, it is essential to exercise caution when using the Gordon Model as the sole basis for investment decisions. Since the model assumes constant growth rates and perpetuity, it may not fully capture the complexities and uncertainties of the real world. It is advisable to use the Gordon Model as part of a comprehensive analysis that includes other valuation techniques and factors such as industry trends, company financial health, and market conditions.


The Gordon Model, or the Gordon Growth Model, is a financial valuation tool that aids in determining the intrinsic value of a stock based on its expected future dividend payments, assuming constant dividend growth rates. Developed by economist Myron J. Gordon, this model provides investors with insights into the attractiveness of a stock by quantifying its value relative to prevailing market prices. While the Gordon Model has its limitations and should be complemented with additional analysis, it remains a valuable tool within the realm of finance, assisting investors in making more informed investment decisions.